Surgical Esthetics
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Our People

THE TEAM BEHIND THE PRODUCTS

Surgical Esthetics was built by clinicians, run by a dedicated team, and supported by expert instructors across the country.

Executive Leadership

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Dr. Kevin Frawley, DDS

Owner & CEO

General Dental Surgery

Dr. Kevin Frawley founded Surgical Esthetics in 2011 with a clear mission: provide practicing clinicians with the highest quality regenerative materials backed by real education and world-class support. As a practicing general dentist himself, he understands the daily challenges of surgical care and has built every product line with that perspective in mind.

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Dr. Shawn Frawley, DDS

President

General Dental Surgery

Dr. Shawn Frawley serves as President of Surgical Esthetics, overseeing the company's strategic direction and growth. With a background in general dental surgery, he brings a clinician's mindset to every business decision — ensuring the company stays rooted in what matters most: outcomes for patients and support for doctors.

Leadership Team

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Ben Grieve

Director of Sales & Education

Ben leads sales and education across the country, partnering with clinicians to match the right products to each clinical need. He is the go-to resource for product questions, training, and hands-on support.

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Justin Pugmire

Director of Operations

Justin oversees the operational backbone of Surgical Esthetics — from order fulfillment and logistics to regulatory compliance and vendor relationships. His focus is making sure every order arrives on time and every process runs smoothly.

Arlen manages the financial operations of Surgical Esthetics, handling invoicing, accounts, and financial reporting. For billing inquiries, PO processing, or account questions, Arlen is your contact.

Territory Representatives

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Ben Grieve

Nationwide — 47 States

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Tim VanWychen

Vanwychen Marketing Group

MN · IA · ND · SD · NE · WI

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Ronnie Psimas

Dental Dealer Solutions

FL

Clinical Instructors

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Kevin Frawley, DDS

Clinical Instructor

Specialties

Atraumatic Extraction · Socket Preservation · Implant Placement · Ridge Splits · Sinus Lifts · Tunneling & Soft Tissue Grafting

Bio

Dr. Frawley brings his surgical experience directly into the classroom, teaching general dentists and specialists how to achieve predictable outcomes using evidence-based techniques and premium biomaterials.

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Miles Madison

Periodontist

Specialties

Advanced Soft Tissue & Bone Grafting Techniques around Teeth & Implants

Bio

Dr. Madison is a board-certified periodontist specializing in advanced soft tissue and bone grafting techniques. He brings a depth of surgical expertise to the Surgical Esthetics education platform.

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Robert Horowitz

Periodontist

Specialties

Periodontal & Implant Surgery

Bio

Dr. Horowitz is a nationally recognized periodontist and implant surgeon. His clinical focus on periodontal and implant surgery informs some of Surgical Esthetics' most advanced educational content.

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Dr. Sam Harouni

Oral Surgeon

Specialties

Advanced Jaw Reconstruction · Mucogingival Surgery · Alveolar Surgery Complication Management

Bio

Dr. Harouni is an oral and maxillofacial surgeon with expertise in complex reconstructive procedures. His instruction covers advanced cases including jaw reconstruction, complication management, and mucogingival surgery.

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Michael Wehrle, DDS

Clinical Instructor

Specialties

Socket Preservation · Implant Placement · All-on-4

Bio

Dr. Wehrle focuses on implant-centered surgical techniques, with particular expertise in socket preservation, single-tooth implant placement, and full-arch All-on-4 procedures.

HAVE A QUESTION FOR OUR TEAM?

Reach out for product questions, clinical support, or to find your local rep.